This course will explore the various media activities and public relations processes in the sports business industry. Traditional public relations tools and strategies such as writing and distributing press releases, building relationships and working with various forms of media, and conducting interviews will be covered in detail, as well as sport PR strategies utilized in the digital age, including the strategic use of new media (e.g., websites, social media, streaming video, podcasts, etc.) and the use of new media in PR campaigns. Students will develop a strong understanding of several aspects of public relations, including the importance of developing strong relationships with the media, community, sponsors, and internal employees, and the importance of proactive crisis communication plans.
Continuing Education Units (CEU) :