An analysis of strategies used to market conferences, meetings, and special events on a regional, national, and global scale. Topics to be covered include: planning to market the entire event; developing and using market research for profit versus not-for-profit marketing; sales techniques; target and niche markets; marketing images for organizations; strategic partnership development; and interactive marketing techniques.
Continuing Education Units (CEU) :
Continuing Education Units (CEU) :
Course Number
TCHT1-UC3655
Associated Degree
