This course prepares students to write effective and engaging digital copy across new and emerging communication technologies. Attention is given to understanding the affordances and challenges of writing for digital spaces and matching content to target audiences¿ shifting expectations. Students will learn to evaluate communication strategies critically, plan and draft strategic content, and track and evaluate the impact of published digital copy. Students will develop a range of multimodal writing samples that incorporate images, graphics, multimedia, purposeful links, and other interactive elements. Learning to write for online and social media platforms is central to this class, and students are asked to consider content strategies that maximize audience participation. Students will practice conceptualizing targeted communication strategies, pitching strategic concepts, and writing for digital spaces. Students will learn to think critically as content developers and marketers about consumer engagement, editorial consistency, and performance issues.
Continuing Education Units (CEU) :