This course provides students with a basic grounding in the essential business concepts and financial skills relevant to careers in book publishing and digital media. Students will become familiar with common business models, understand revenue streams, develop budgeting skills, comprehend financial statements, and learn how to analyze publishing decisions with a financial mindset. Through practical projects, case studies, and spreadsheet-based exercises, students will gain confidence in applying financial concepts to real-world publishing scenarios. This course will serve as an introduction to PUBB1-GC 1155 Finance in Publishing II, which is taken in conjunction with the Capstone course.
Continuing Education Units (CEU) :
Continuing Education Units (CEU) :