This second and final course in the writing seminar sequence will help students apply the skills acquired in Writing Seminar I to more complex strategic and business challenges. The seminar engages the students to improve organizational reputation, promote products and services, manage issues and deal with internal and external communication concerns. Topics include advanced storytelling, writing web content; writing to promote; advanced speechwriting; and video scripting as well as writing for non-profits, the effective use of visuals, and best practices for cross-cultural communication/writing for today¿s diverse, global PR environment. By the end of the semester, students will have applied advanced PR writing theory and practice through a variety of assignments to strengthen organizational awareness, visibility, action and success.
Continuing Education Units (CEU) :