This foundational seminar covers required skills for writing strategic PR messages to achieve specific objectives with target audiences. Students learn Associated Press style and essential PR and prose rules for crafting clear, concise, direct and syntactically correct documents that use storytelling to support client and employer goals. These documents include press materials such as news releases, ¿pitch¿ letters/emails, media alerts, letters to the editor, and opinion pieces. Students study and write several of these assignments. Students also learn about the writing of emails, presentations, reports, social media posts and blogs. By the end of the semester, students will have applied the classic PR writing process to the goal of becoming a skilled PR writer. Successful completion of the course is required to enter Writing Seminar II.
Continuing Education Units (CEU) :