This course examines how to use existing business data to develop optimum business strategies. Having the information on a DBMS or other machine-readable form and being able to make the data compatible for analytic applications, as well as examples of such analysis will be the focus of this course. Course topics will include: type of data available: transactional, non-operational, metadata; nomenclature of data: classes, clusters, associations, patterns; levels of analysis: decision trees; rule induction, statistical, etc.; technology infrastructure required, presentation of analysis.
Continuing Education Units (CEU) :