This course provides an in-depth exploration of digital advertising, specifically focusing on media buying and programmatic advertising. Students will learn the fundamentals of digital ad ecosystems, the processes involved in media buying, and the technological advancements driving programmatic advertising. Students will gain the skills and knowledge necessary to design, implement, and optimize digital advertising campaigns through theoretical frameworks, practical applications, and case studies.
Continuing Education Units (CEU) :
Continuing Education Units (CEU) :