The United States is undeniably the best place in the world to do business, offering the largest economy, most affluent consumers, abundant capital, and supportive political and legal systems. However, international businesspeople and entrepreneurs often find it highly competitive, costly, and confusing. This six-week course teaches the essential knowledge and skills needed to navigate the complex US business environment. It also provides the tools for successful market entry and expansion, emphasizing practical application and strategic planning.
Continuing Education Units (CEU) : 1
You'll walk away with
- Understand the unique characteristics of the US business environment, including legal, financial, and human resource practices.
- Identify the steps necessary to establish, fund, and staff a US business entity.
- Develop the skills needed to effectively manage American business culture and create winning marketing strategies.
- Demonstrate the ability to create strategic plans tailored to the US market.
Accessibility
Digital Privacy Statement
University Policies
Web Policy
Academic Accreditation
New York University
New York University
New York University
Equal Opportunity and Non-Discrimination at NYU - New York University is committed to maintaining an environment that encourages and fosters respect for individual values and appropriate conduct among all persons. In all University spaces—physical and digital—programming, activities, and events are carried out in accordance with applicable law as well as University policy, which includes but is not limited to its Non-Discrimination and Anti-Harassment Policy.