The Internet and social media have brought the world closer than ever before. People share their thoughts and experiences with friends and strangers alike through photos, messages, and blog posts. The tourism industry has been one of the largest beneficiaries of these “user-generated” activities. This course examines how brands and destinations leverage social media to educate travelers and to provide authentic ways to interact in both the online and offline worlds. Through case studies, guest speakers, and site visits, you will learn what makes a successful campaign and what tools and techniques organizations can employ to generate interest and to build a loyal following. Particular attention will be paid to the roles of Facebook, Instagram, Twitter, Snapchat, and YouTube as catalysts that can help to drive engagement and, ultimately, purchasing decisions. With your classmates, you will develop a social media campaign for a tourist destination, using the knowledge you have gained throughout the course.
Continuing Education Units (CEU) : 0

You'll walk away with

• The ability to evaluate appropriate social channels for tourism marketing
• The skills to develop a social media campaign for a tourist destination

Ideal for

• High school students who have completed grades 9, 10, or 11
• High school students who are interested in a career in tourism and social media marketing