Critical to the success of most senior marketing and communications leaders is the ability to communicate and build cross-functional consensus around new directions or unpopular decisions, supported by analysis and recommendations, at pivotal, highly visible, high stakes situations such as analyst calls, investor road shows, Board meetings and press conferences. This course engages students in evaluating and role-playing a series of worked examples of successful and less successful presentations, including growth strategies, new product launches, as well as crisis communications and turnaround situations. students learn and analyze different approaches to synthesizing data and insights and framing key messages appropriately to support effective storytelling to a range of situations and audiences. Media training and simulations will be provided to help students practice and internalize the approaches and techniques to best prepare for these situations.
Continuing Education Units (CEU) :