Step into a future-forward AI course that transforms your ideas into bold, immersive narratives built for the way people connect today.
This fast-paced course explores the intersection of AI, storytelling, and designing impactful messaging for contemporary communication work.
You’ll work with LLMs and image, audio, and video models to craft multimedia narratives that stand out. Each session explores a deeper layer of AI-driven communication, moving from specialized model automations to data-informed storytelling that drives results. Through hands-on activities, you’ll practice advanced prompting techniques and develop AI-assisted storytelling workflows that enhance both creativity and impact.
You'll learn to orchestrate consistent, story-driven messaging in multiple channels, accelerate production, and still leave room for human creativity and judgment. By the end of the course, you’ll also create a portfolio that demonstrates strategic, AI-assisted storytelling. Copywriting, and journalism serve as case studies, letting you test approaches against real-world conditions.
Before the start of the course, students are expected to be familiar with using a range of web-based and desktop software, such as Google Drive, Google Docs, Gmail, Zoom, Microsoft Word, and Microsoft PowerPoint. Students are also expected to be familiar with using popular AI models, such as ChatGPT, Claude, and Perplexity, as well as agentic niche models like Manus.
Continuing Education Units (CEU) : 2
This fast-paced course explores the intersection of AI, storytelling, and designing impactful messaging for contemporary communication work.
You’ll work with LLMs and image, audio, and video models to craft multimedia narratives that stand out. Each session explores a deeper layer of AI-driven communication, moving from specialized model automations to data-informed storytelling that drives results. Through hands-on activities, you’ll practice advanced prompting techniques and develop AI-assisted storytelling workflows that enhance both creativity and impact.
You'll learn to orchestrate consistent, story-driven messaging in multiple channels, accelerate production, and still leave room for human creativity and judgment. By the end of the course, you’ll also create a portfolio that demonstrates strategic, AI-assisted storytelling. Copywriting, and journalism serve as case studies, letting you test approaches against real-world conditions.
Before the start of the course, students are expected to be familiar with using a range of web-based and desktop software, such as Google Drive, Google Docs, Gmail, Zoom, Microsoft Word, and Microsoft PowerPoint. Students are also expected to be familiar with using popular AI models, such as ChatGPT, Claude, and Perplexity, as well as agentic niche models like Manus.
Continuing Education Units (CEU) : 2
You'll walk away with
- Expertise in AI programs and the confidence to effectively utilize the technology to advance critical communication work and goals
- Designing AI-assisted storytelling workflows
- Crafting strategic, persuasive, and impactful messaging for multiple digital channels with AI
Ideal for
- Working professionals in communication, publishing, marketing, and media who want to advance their AI knowledge and skills, as well as storytelling craft and abilities
- Communicators who desire to more fully integrate AI into their work processes, particularly for persuasive message design and production
- Corporate and business professionals who want to consistently utilize AI to accelerate communication workflows and consistently engage in hybrid human-AI work
Upcoming courses
Registration is recommended at least three weeks before the course start date.
Upcoming courses
Registration for this course is closed.