A dedicated advertising and marketing executive and advocate of cross-platform and emerging media solutions for media and entertainment companies, Sean Merriweather offers extensive expertise as a media strategist, utilizing qualitative and quantitative data to craft stories and develop solid business plans to enhance sales growth and market exposure. Sean's background spans marketing and advertising strategy, sales development, analytics, research, and insights for a broad range of media outlets and platforms, including TV (linear, VOD, OTT, iTV/advanced TV), online and mobile digital media (display, search, video, ad tech), and social media.

She's a collaborative media research and marketing professional with over 15 years of diverse experience delivering advertising solutions to TV networks, digital publishers, ad networks, and entertainment content providers.

Publications

• Seeking Brand Synergy: Measuring Branding Moments in Media Content By Warc (Jun 01 2014)