<p><span class="p-body">Vanshika Chaturvedi's academic and professional career is a tale of what can happen when passion and education align. As a 2023 graduate of the MS in Integrated Marketing program at the NYU School of Professional Studies (NYU SPS), Chaturvedi has woven her love for cinema and storytelling into a promising career in digital media and marketing. We couldn’t wait to speak with Chaturvedi about her interests and her time at NYU SPS.</span></p>

<p><span class="p-body">Growing up as a devoted movie watcher, Chaturvedi was always captivated by the power of stories. &quot;I am a cinephile through and through. You won't find me using a second device while watching a movie or a show,&quot; she shares. Her move from India to New York was driven by a desire to be at the heart of cultural and creative innovation—qualities she found at NYU SPS.</span></p> <p><span class="p-body">Her decision to enroll in the Integrated Marketing program was influenced by her background in brand management and her fascination with the emotional impact that advertising can have. The program’s practical learning objectives and theoretical foundation allowed her to dive deeper into the intricacies of marketing, bridging her interests in film, marketing, and journalism. &quot;The ultimate deciding factor was the immense opportunities NYU has to offer and the city being the hub for Marketing and Entertainment,&quot; she recalls.</span></p> <p><span class="p-body">Chaturvedi stands out as a passionate enthusiast, directing and producing the podcast <a href="https://podcasts.apple.com/us/podcast/lets-dish-by-nyu-sps/id1679374815" target="_blank">Let’s Dish</a> to highlight student stories at NYU SPS. With a keen interest in movies, TV shows, and pop culture, her podcast offers engaging discussions and insightful analyses. &quot;As a marketer, I value stories a lot, and stories, (be it film, TV, music, commercials, books, podcasts) have shaped all our lives,&quot; she says.</span></p>

<p><span class="p-body">At NYU SPS, Chaturvedi fully immersed herself in the community, participating in student council and enjoying the many extracurriculars that NYU offers. Her academic pursuits were complemented by practical, real-world experiences provided through the program. &quot;The SPS experience has been great holistically,&quot; she notes, appreciating the opportunity to learn directly from industry leaders brought into the classroom. For Chaturvedi, the professors at NYU SPS were another highlight of her time here. She says,</span></p>

<p><span class="p-body">Chaturvedi's favorite courses included not only those within NYU SPS but also an outside class in Broadcast Journalism which she describes as a perfect balance between classroom learning and real-world newsroom dynamics. This experience enriched her understanding and skills, preparing her well for her professional life after graduation.<span class="p-body"></span></span></p> <p><span class="p-body">&nbsp;</span></p>

<p><span class="p-body">Since graduating, Chaturvedi has transitioned into a role that marries her skills and passions beautifully. She works with the Shorty Awards, managing audience and business development, and producing the podcast <i>It's No Fluke</i>. Here she continues to indulge her curiosity about filmmaking by interviewing industry professionals.</span></p> <p><span class="p-body">&quot;My ultimate dream is to work in entertainment journalism,&quot; she says, aiming to explore behind-the-scenes stories and the creative processes of filmmakers. This dream is clearly on its way to becoming reality, as her current role allows her to delve into the insights of those who shape media and entertainment.</span></p> <p><span class="p-body">We can’t wait to see what Chaturvedi does next. Explore where an <a href="/content/sps-nyu/about/academic-divisions-and-departments/division-of-programs-in-business/integrated-marketing-and-communications.html" title="MS in Integrated Marketing">MS in Integrated Marketing</a> can take you today.</span></p>