The Challenge

Students will work on a communications and marketing challenge to increase brand awareness of Hugo Boss in North America.

About the Organization

Hugo Boss is a German premium fashion and lifestyle company known for its BOSS and HUGO brands, offering high-quality apparel, footwear, and accessories for men and women. Founded in 1924 by Hugo Ferdinand Boss, the company initially produced uniforms and workwear before evolving into a global luxury fashion house focused on craftsmanship, innovation, and sustainability.