Students will learn how to develop all the components necessary to package sports and entertainment events and to identify the components that are attractive to sought-after markets, as well as explore opportunities for combining sporting events with other local tourism services and attractions. Topics to be covered include: how supply is characterized by sport-event venues and the destination, services necessary to host visitors, opportunities for developing special promotions and entertainment products that can be used and enjoyed by visitors, spectators, and fans.
Continuing Education Units (CEU) :