This course will deepen students¿ business writing skills while helping them see how individual pieces of content serve a larger organizational purpose, such as communicating mission, generating revenue, maintaining or gaining new customers, onboarding new employees, or launching products and services. Students will distinguish between writing for internal versus external organizational audiences. Likewise, students will develop their ability to communicate in an organization¿s voice for multiple audiences. The course will expose students to the differences between writing for B2B and B2C readers and how to systematically repurpose content to meet the needs of content-hungry organizations. Assignment will emphasize the creation of common professional documents used to connect, document, inform, and request. Students also will develop the ability to analyze such documents for the accuracy and integrity of their content.
Continuing Education Units (CEU) :