The United States is undeniably the best place in the world to do business, offering the largest economy, most affluent consumers, abundant capital, and supportive political and legal systems. However, international businesspeople and entrepreneurs often find it highly competitive, costly, and confusing. This six-week course teaches the essential knowledge and skills needed to navigate the complex US business environment. It also provides the tools for successful market entry and expansion, emphasizing practical application and strategic planning.
Continuing Education Units (CEU) : 1
You'll walk away with
- Understand the unique characteristics of the US business environment, including legal, financial, and human resource practices.
- Identify the steps necessary to establish, fund, and staff a US business entity.
- Develop the skills needed to effectively manage American business culture and create winning marketing strategies.
- Demonstrate the ability to create strategic plans tailored to the US market.
