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Certificate in Strategic Media Communications

Declare Candidacy

Develop earned media strategies and tactics that earn attention

Marketing and public relations are moving to become a unified industry. The two disciplines work in tandem to produce communication solutions that directly affect a company’s bottom line. The Certificate in Strategic Media Communications serves to provide foundational public relations knowledge for anyone interested in PR, but it also is ideally suited for marketing professionals who need public relations knowledge to remain current in their industry. The certificate can be achieved in two semesters but must be completed within one year.

Upon completion, students will be able to create practical public relations solutions that positively affect a company’s bottom line, explain how public relations principles are critical to the success of any organization, and examine current events through the lens of PR challenges and opportunities.

Develop earned media strategies and tactics that earn attention

Format

Online

Requirements

4 courses

Estimated Total Certificate Cost

$3,840*

*Based on course prices for AY 24-25, subject to change.

Six Certificate in Strategic Media Communications students work together around a table

Why this certificate?

Leverage PR for organizational success

Gain foundational public relations knowledge and learn how the marketing and public relations disciplines work together to produce communication solutions.

Become an invaluable asset to your organization

Develop skills in message creation and delivery while building integrated communication solutions.

Examine current events through a PR lens

Develop skills in strategic planning and create practical public relations solutions that positively affect a company’s bottom line.

What You'll Study

REQUIRED - COMPLETE 4
Media Relations: Present and Future

Learn how a publicist appeals to the minds that matter most.

Fall 2025 Summer 2025
Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

Fall 2025 Summer 2025
Introduction to Corporate Social Responsibility

Track the growth of corporate social responsibility (CSR), and examine the multidimensional ways that CSR programs are implemented today.

Fall 2025
Public Relations Writing for International Professionals in a Globalized Marketplace

Develop strategies for creating and delivering more effective written communication for a globalized economy.

Summer 2025
Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program.

Fall 2025
Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

Fall 2025
Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

Fall 2025 Summer 2025
Social Media Content Creation

Learn how to translate a strategic vision into social media content, using media, design, story, and platform-specific best practices.

Fall 2025 Summer 2025

Frequently Asked Questions (FAQs)

General Questions

You should get a Certificate in Strategic Media Communications if you have an interest in PR or if you are a marketing professional who needs public relations knowledge to remain current in your industry.

  • Access to NYU Libraries (with the NYU Card)
  • NYU Computer Store educational discount pricing
  • Invitations to NYU SPS events
  • 10% discount per course

There is no application process to get started. To begin the registration process, you would need to complete the "Declare Candidacy form".

You will receive both a digital badge and a hard-copy certificate after completing the courses.