<p><i>This article was originally published on January 9, 2024</i></p> <p><span class="p-body">Roberto Hernandez is the Chief Innovation Officer at PwC's Customer Transformation Practice and PwC's Global Metaverse Leader. He has over twenty years of experience in financial services, customer experience and innovation. In this episode of 'Some Future Day', Roberto discusses technology, more specifically the rise of the metaverse and how it impacts different sectors such as business, creativity, gaming, and customer experiences. Roberto mentions the importance of immersive experiences for retention rates, particularly in training, education, and multinational projects. He suggests the metaverse can create a more delightful end-to-end journey for consumers and businesses alike. Furthermore, Roberto argues that generative AI will enhance productivity and expression in the creative fields, rather than replace human creativity. This conversation is full of insights into the opportunities and impacts that emerging technologies have to offer.</span></p> <p><span class="p-body"><b>Key Topics:</b></span></p> <ul class="p-list"> <li><span class="p-body">What is the Metaverse?</span></li> <li><span class="p-body">How immersive technology like augmented and virtual reality will impact companies and consumers</span></li> <li><span class="p-body">The impact of AI on creativity and creative professionals</span></li> <li><span class="p-body">The future of wearable technology</span></li> </ul>