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<li><b style="letter-spacing: -0.32px;">More Shots Means More Misses:</b><span style="letter-spacing: -0.32px;"> In his book, DeRulo talks about releasing his single “Cheyenne,” a song he was proud of, but one that didn’t translate commercially. In retrospect, he realized that was part of the process. “In releasing music and songs,” he said, “the majority are misses and not makes. If you look at the NBA's top 10, they have the most misses and the most makes so you have to take the shots…And people never remember the misses.”</span></li>
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<li><b>Don't Give Up:</b> For DeRulo, “Cheyenne” not landing commercially felt like a personal failure, but when he met Michael Jordan for the first time, Michael told him that "Cheyenne" was his favorite song. “I like to create things I really enjoy and are close to my heart, but that’s also something I feel is amazing. I want to be able to give it to as many people as possible.” </li>
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<li><b>Seek New Sounds: </b>He notes in the book that for "Whatcha Say,"<b> </b>DeRulo took inspiration from the music of Imogen Heap. When asked what he’s listening to now, he said, “That’s a really hard question because I’m always listening to something different. I’m always checking on what’s happening in Germany, what’s happening in India, you know, all over the world. If I’m listening to American music, I’ll pretty much put on the top playlists and listen to what’s going on. I’m all over the place.”</li>
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<li><b>Inspiration Comes from Working Hard: </b>“Some of my biggest songs were written when I was not feeling inspired,” he said.</li>
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