<p><span class="p-body">MS in Real Estate Development graduate Alexandru Bancu combined his prior training as an architect with a creative approach to problem-solving to propose an innovative solution to the affordability crisis in the workforce housing sector. For his Capstone Project, Bancu presented his business strategy for New City Modular, a vertically integrated real estate development company.</span></p>
<p><span class="p-body">By optimizing development and construction processes with New City Modular, Bancu seeks to deliver a prompt, affordable, and modern housing solution catering to the middle class. From a business standpoint, the competitive advantage of this venture lies in a building product that can be replicated across varying site scales, independent of location, and excluding the need for a fundamental redesign for each project. His approach streamlines the delivery of all projects, cuts project costs by as much as 20%, and shortens delivery times by as much as 50%.</span></p>