<p><span class="p-body">A recent study entitled <i>Beyond the Game: Advancing Latino Representation and Inclusion Across US Sports</i>, conducted by Tisch Institute grad student researchers Gina Duran, Nicole Landeta, and Ronald Morales in conjunction with <a href="https://latinosinsports.com/#">Latinos in Sports (LiS)</a>, explores the significant influence and potential of the Latino demographic across major US sports leagues--NFL, NBA, MLB, WNBA, MLS, and college sports--and how these organizations might better engage and represent this vital community.</span></p> <p><span class="p-body">&quot;With 72% of Latino fans belonging to Gen Z or millennial age groups...this enthusiastic and growing audience presents an exciting opportunity to enhance representation in leadership, coaching, and player roles across these leagues, fully harnessing their energy and impact,&quot; the report states. Drawing on insights from the <i>TIDES Reports</i> and <i>Nielsen’s Game Changer: The Power of Latino Fandom</i>, their report underscores the importance of a dedicated approach to meaningfully engage Latino sports fans and amplify Latino talent across the industry.</span></p> <p>&nbsp;</p>

<p><a href="https://latinosinsports.com/#">The study, which can be downloaded in its entirety from the LiS website</a>, examines the underrepresentation of Latinos in US sports as well as the significant challenges and immense opportunities for transformative change this void leaves in the American sports landscape. The team analyzes how using targeted initiatives, sports leagues and collegiate athletics can break down systemic barriers, leverage the growing influence of Latino fandom, and empower a new generation of leaders and athletes.</p> <p>The report serves as a call to action, urging the sports industry to embrace its responsibility as a platform for representation and change—ensuring that the future of American sports is truly representative of its people.</p>