<p><span class="p-body">Join us for an educational workshop on Go-to-Market (GTM) strategies with emphasis on startups and international companies trying to enter and scale in U.S. markets, led by NYU Adjunct Professor, Matthew Sawyer.</span></p>
<p><span class="p-body">Learning Outcomes:</span></p>
<ol class='p-list'>
<li><span class="p-body"><b>Learn the functions and elements of an effective Go-to-Market (GTM) strategy</b></span></li>
<li><span class="p-body"><b>Be able to apply learning to develop a GTM strategy</b><br>
</span></li>
</ol>
<p><span class="p-body">What the workshop includes:</span></p>
<ul class='p-list'>
<li><span class="p-body">Three-hour workshop that includes lectures, exercises, case studies, and short breaks</span></li>
<li><span class="p-body">First, introduce concepts and frameworks from <i><b>Make It In America</b></i> by NYU Adjunct Professor, Matthew Sawyer</span></li>
<li><span class="p-body">Then reinforce learning with business examples, stories, and workshop exercises</span></li>
<li><span class="p-body">Lastly, apply learning to a case study of a company trying to enter the U.S. market</span></li>
</ul>
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