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Experiential learning

Tisch Center Alum Pitches with Purpose and Passion

Briana Konecke’s Startup Captivates Pitch Day 2025 Attendees

Man and woman smiling, holding a large check for twenty thousand dollars. They stand in front of a screen displaying a virtual meeting grid.

  • September 25, 2025

  • Tags
  • Jonathan M. Tisch Center of Hospitality
  • MS in Travel and Tourism Management

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An Entrepreneurial Journey with Rural Roots

<p><span class="p-body">Fueled by her experience teaching in rural North Carolina during the pandemic--and equipped with expertise acquired as an&nbsp;<a href="https://www.sps.nyu.edu/content/sps-nyu/explore/degrees-and-programs/ms-in-travel-and-tourism-management.html?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=1732_grad_online_hospitality&amp;utm_content=tourism&amp;utm_segment=g&amp;utm_term=ms%20in%20tourism%20management&amp;gad_source=1&amp;gad_campaignid=20876204544&amp;gbraid=0AAAAAqbSM6G29BIkn1s1zJNgASoLp4Xhx&amp;gclid=Cj0KCQjw5onGBhDeARIsAFK6QJa-RUxiOIhTVsW6aMpF0xvlYKzYeTCWMsh1m9UHiscKdnLBkFHH2hkaAuEoEALw_wcB">MS in Travel and Tourism Management</a>&nbsp;student—NYU SPS alum Briana Konecke’s Rural Tourism Network (RTN) took home the $20,000 grand prize at the Tisch Center for Hospitality’s HI Hub <i>Pitch Your Passion and Seal the Deal</i> event this past spring.</span></p> <p><span class="p-body">Konecke’s pitch—a platform designed to empower rural tourism providers through collaboration, shared knowledge, and community-driven growth—struck a strong chord with both judges and attendees. Community serves as a cornerstone of the RTN concept. “Rural communities continue to struggle to meet the demands of a rapidly changing world,” Konecke explains, which “often leads to dwindling populations and fewer economic opportunities.”</span></p>

Starting a business is a leap into the unknown. It’s okay not to have all the answers—just focus on growing step by step and don’t be too hard on yourself.”

Briana Konecke

MS in Travel and Tourism Management

Founder, Rural Tourism Network

<p><span class="p-body">RTN’s aim is to foster collaborative networks where tourism providers can connect, share insights, and work together to enhance visitor experiences that reflect the unique character of their towns. By nurturing mutual support and knowledge-sharing, RTN empowers small businesses to connect with broader audiences and elevate rural tourism as a whole.</span></p>
poster
<p><span class="p-body">At the HI HUB event, four teams had eight minutes to present their startup. Judges scored pitches based upon the viability of each business model, the product itself and its originality, as well as marketability and presentation.</span></p> <p><span class="p-body">HI HUB fosters entrepreneurship, experiential learning and creative solutions within the hospitality via state-of-the-art facilities with innovative software and tech that provides students, start-ups, and industry partners a place to learn and grow. ”I [had] the privilege of working with an amazing team of mentors from the NYU HI Hub Incubator: Gene Quinn, John Williams, Asi Ginio, David Millili, and Eddie Bergman,” says Konecke. “They’ve provided practical advice and helped me refine my business approach, giving me a deeper understanding of the startup landscape.”</span></p>
A group of nine people stand smiling in a conference room, holding a large check. A screen behind shows a video call.
A person in a dark suit presents confidently in a bright room with a laptop beside them.
A presenter stands by a podium, addressing an audience in a conference room. A slide on the screen reads "RTN is made for small-town & rural DMOs."
<p>With the additional funding garnered from Konecke’s&nbsp;<i>Pitch Your Passion and Seal the Deal</i>&nbsp;presentation, RTN is poised to broaden its reach and extend its impact, moving another step closer to fulfilling Konecke’s vision of affording rural tourism providers “access to resources and support that enable them to thrive, leading to increased economic opportunities and a renewed appreciation for the culture and heritage of rural America.”</p>

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