<p><span class="p-body">Kristin Patrick is a forward-thinking executive who has been responsible for repositioning brands across lifestyle industries, including entertainment, beauty, fashion and CPG. She is currently the Exec VP and CMO and part of the executive team leading the transformation of youth culture brand Claire’s Inc. She was most recently the CMO of Pepsi. During her 20+ year career, Kristin has developed a distinguished reputation for being a disruptive, trend-setting brand steward, general manager, and strategist at Disney, Calvin Klein, Gap, Inc, Revlon, PepsiCo, Liz Claiborne, and Playboy.</span></p> <p><span class="p-body">In this episode, we talk about the future of marketing and how Generation Z and Alpha are impacting the way that brands and companies need to show up.</span></p> <p><span class="p-body"><b>Key Topics:</b></span></p> <ul class='p-list'> <li><span class="p-body">How to reach Gen Z and Gen Alpha</span></li> <li><span class="p-body">The Impact of a Design-led Culture</span></li> <li><span class="p-body">Utilizing Robloxing to Connect with a Fanbase</span></li> <li><span class="p-body">The Importance of Empathy for Modern Brands</span></li> <li><span class="p-body">Brands Taking a Front-line Position for Positive Cultural Change</span></li> <li><span class="p-body">Entering the Consumer's Entire Ecosystem</span></li> </ul>