<p><span class="p-body">In his recent article for <a href="https://www.commpro.biz/">Commpro.biz</a> entitled "Katrina at 20 Exposes the Cost of Failed Crisis Leadership Yet Again," Integrated Marketing & Communications Adjunct Associate Professor <a href="https://www.sps.nyu.edu/faculty-directory/5939-helio-f-garcia.html">Helio Fred Garcia</a> explores how effective crisis management begins with operational action and stakeholder trust, not just public relations.</span></p>
Crisis management is the management of choices—the decisions leaders make when things have the potential to go very wrong. There is a rigor to effective crisis management that is equivalent to the rigor found in other business processes. That rigor includes a systematic way to think in a crisis."
Helio Fred Garcia
Adjuct Associate Professor, Integrated Marketing & Communications
<p>The piece examines how, more than two decades after Hurricane Katrina, government failures in disaster response reveal the high cost of poor crisis leadership as well as considering the essential questions leaders and communicators must ask to avoid reputational collapse during such crises.</p>
<p><a href="https://www.commpro.biz/news/katrina-at-20-exposes-the-cost-of-failed-crisis-leadership-once-again">READ FULL ARTICLE</a></p>