<p>In a recent <a href="https://labusinessjournal.com/featured/sold-final-bid-is-paramount/" target="_blank">Los Angeles Business Journal</a> article, NYU SPS Integrated Marketing & Communications Clinical Assistant Professor <a href="https://www.sps.nyu.edu/faculty-directory/18812-court-stroud.html">Court Stroud</a> weighed in on the Paramount Skydance Corporation's proposed acquisition of Warner Bros. Discovery Inc. The transaction would grant Paramount access to Warner Bros. Discovery's prominent brand library that includes HBO, DC Studios, and CNN, among others.</p>
<p><a href="https://labusinessjournal.com/featured/sold-final-bid-is-paramount/" target="_blank"><b>READ FULL ARTICLE</b></a></p>
Data is more valuable today than petroleum, and wars are fought over petroleum. (Data from cable networks and HBO Max from the deal) could help Paramount leapfrog up the ladder of competitiveness using data to try to target consumers.”
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