<p>Over the course of my career, including my time as a Fellow at the World Economic Forum and Cambridge University, I have had the privilege of sitting across from Nobel Peace laureates, Heads of State, and Fortune 500 CEOs to analyze the most pressing trends in business, global affairs, and society. Their answers, across decades and continents, were more consistent than I expected.&nbsp;</p> <p>They were genuinely navigating complexity rather than exuding performative confidence. They carved their own route, asked poignant questions, and created unusual alliances. They recognized that the tools we have in the corporate, political, and impact worlds were built for a different era. As one of them put it, “We are using maps drawn for a world that no longer exists.” That observation is where the <b><a href="/content/dam/sps-nyu/about/news-and-ideas/articles/division-of-programs-in-business/2026/The_New_Five_Forces_%20A_Blueprint_for_Business_in_a_Turbulent_World.pdf" target="_blank">New Five Forces</a></b> framework began.&nbsp;</p> <p>I have spent decades asking the question that eventually became this framework: “What world are we building for?” I asked it when I interviewed President Juan Manuel Santos about leading a peace process. I asked it in conversation with Paul Polman on sustainability as a business model. I asked it at Davos, the United Nations, and the classrooms where I taught students from around the world. I asked it when I founded my first company in 2005 and my second company a decade later. And I asked it when I kept watching organizations with every apparent advantage fail because the ground shifted underneath them.</p> <p>What world are we building for? It is not a rhetorical question. It is the most practical question available to leaders making consequential decisions right now. The New Five Forces framework is my attempt to broaden the conversation and strengthen the world we want to build amid this unpredictable environment.&nbsp;</p> <p><span class="p-body">Now, as a clinical professor and academic director of the new <a href="/content/sps-nyu/explore/degrees-and-programs/ms-in-entrepreneurship-and-management.html"><b>MS in Entrepreneurship and Management</b> </a>at the NYU School of Professional Studies, I am excited to share this framework with our students and future entrepreneurial business leaders.</span></p> <p><span class="p-body">Here’s to sailing through the storm.</span></p> <p><span class="p-body"><a href="/content/sps-nyu/experience/success-stories/faculty-spotlights/division-of-programs-in-business/management-and-technology/2026/learning-informed-by-leadership.html"><b>Noa Gafni, EdD</b></a><br> </span><b><i></i></b></p>