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Recap

PWM Master's Candidates Tour Wirecutter

NYU SPS Students Visit Office That Tests and Reviews Thousands of Products a Year

A woman stands in a kitchen holding a paper, surrounded by people.

  • May 13, 2025

  • Elizabeth Quinlan

  • MS in Publishing candidate

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  • Recap
  • Center for Publishing, Writing, and Media

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<p><span class="p-body">On April 1, Center for Publishing, Writing, and Media graduate students spent an afternoon at <i>Wirecutter</i>, located in Long Island City. Ben Frumin, <i>Wirecutter's </i>editor-in-chief and a familiar face to many who have taken his <i>Introduction to Magazine Media</i> course at NYU SPS, ushered participants inside to tour the office.&nbsp;</span></p> <p><span class="p-body">Students spoke to staff writer Andrea Barnes,&nbsp;who was evaluating the stain removal properties of various detergents.&nbsp;Frumin emphasized that <i>Wirecutter </i>must always preserve its journalistic integrity by working with people of all backgrounds, following strict ethical guidelines, and engaging in “rigorous and empathetic testing.”</span></p> <p><span class="p-body">The facility's downstairs space is made accessible for members of <i>Wirecutter’s </i>paid tester program. The testers, all of different abilities, ages, races, and genders, are paid to subjectively evaluate the products so that&nbsp;<i>Wirecutter </i>has a diverse range of perspectives; there are a lot of products which present accessibility issues that may not be apparent before they are purchased.&nbsp;</span></p> <p><span class="p-body">Editorially, Frumin said that <i>Wirecutter </i>is like a garden that the team tends to year-round. The story doesn’t end when the article gets published; the editorial team is engaged in the journalistic maintenance of over 1,000 articles, updating them as new products are released.</span></p> <p><span class="p-body">To close the visit, Frumin introduced attendees to Caira Blackwell, co-host of <i>The Wirecutter Show</i>, a <i>New York Times</i> podcast, who talked about her career trajectory and her experience working for <i>Wirecutter</i>. Blackwell is an NYU graduate herself, and Frumin said it was her incredible enthusiasm that made her stand out. To get your dream job, “Be as versatile as possible,” Blackwell&nbsp;said. &quot;You’re rewarded for being curious.&quot; As the media landscape continues to change, Frumin said it’s more important than ever to preserve the <i>Wirecutter’s </i>role as a trusted, innovative place to get product recommendations.</span></p>

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