<p><span class="p-body"><b>Melanie Chang</b> <i>(Introduction to Marketing and Branding)</i> is the Senior Vice President of Marketing, Publicity, and Corporate Communications at Abrams, where she oversees the development and execution of marketing & publicity campaigns to strategize, develop and implement effective advertising and promotional campaigns that align with business objectives and enhance the company’s brand visibility. Melanie also develops and executes strategic communication plans to enhance the company’s brand image and reputation. Melanie is an industry veteran with thirty years of experience in book publishing working collaboratively with authors, agents, booksellers, educators and media with the goal of connecting books with readers. Her career began in children’s books publicity, and she spent several years at leading houses including Scholastic, Random House Children’s Books, and Little, Brown Books for Young Readers. Melanie remains dedicated to promoting the power of books to inspire, enlighten, and effect change. </span></p>
<p><span class="p-body"><i>Fun Fact: My idea of the perfect vacation is sitting on a beach with a good book in one hand, a cocktail in the other, with the sights and sounds of the ocean in front of me-- what bliss! </i></span></p>