As states across the nation start to propose and pass legislation that would allow college athletes to earn money for use of their names and likenesses, Brandon Brown, a clinical associate professor at the NYUSPS Preston Robert Tisch Institute for Global Sport, discussed the potential impact this type of legislation could have on universities in New York State, with Crain’s New York Business.
According to Brown in the September 18, 2019, Crain’s story, even without a big-name football program, the market for college athletics in New York is still large. Should the law be approved, “We will see a lot of New York companies willing to support student athletes at Syracuse or St. John’s programs,” Brown added. “One of the things that is maybe unsaid about this entire debate is recruiting. I think a lot of schools will rely on their state or region’s ability to attract endorsers. With that, I think New York would be wide open for it [passing of the legislation].”
Photo: The Carrier Dome at Syracuse University, Associated Press