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Pinstripe Empire: A History of Baseball's Most Successful Franchise

From Ruth, Gehrig, DiMaggio, and Mantle to Munson, Jackson, Mattingly, and Jeter, no team has had such a great impact on America’s cultural history like the New York Yankees. Established over a century ago, this Bronx team has had a love/hate relationship with its fans. Yet, it has touched New York’s social, cultural, economic, and sports history with dazzling accomplishments, great stars, and big dollars. This course examines the backstage reasons for the successes, errors, and missteps along the way—and the emotional connections that fans have developed to the team. Emphasis is placed on the “brand.” The book Pinstripe Empire by Marty Appel, which is considered the definitive history of the team, forms the basis of the class.

More details

You'll Walk Away with

  • An understanding of the value to a franchise of being in the number-one market for population and economics
  • Familiarity with the larger-than-life legacy of Babe Ruth, a century later
  • Insight into how the baseball industry fares better with a strong Yankees team
  • Greater familiarity with how the tragedies of Lou Gehrig and Thurman Munson helped to define the team’s culture
  • Knowledge of how the team owners assumed/took leadership roles in baseball

Ideal for

  • Baseball fans
  • Journalists
  • New York City history buffs
NO open sections available for this course at the moment. Please check back next semester.