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Social Media

  • Focuses on Social Media for Marketing
  • Explores Audiences and Usage
  • Develops Analytical Skills

Everybody uses social media, but what are the best methods for employing it to truly have an impact on the positioning of your company? These courses provide an overview of social media marketing, including its role in campaigns, strategy, and branding. Learn core marketing analytics principles and tools as they relate to social media in an integrated marketing mix.

Analyzing the Digital Consumer

Learn how to develop and execute content that drives brand advocacy and encourages positive reviews and empowering recommendations.

2 sections

Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

2 sections

Social Media Intensive

Examine how brands, audiences, and professionals utilize social media to engage with the world around them.

+ 1 more semester
2 sections

Social Media Marketing Analytics II

Explore the most effective strategies for evaluating and monetizing captured data that determines consumer insights.

1 section

Social Media Community Management

Gain insight into how community management works, how it differs from social media participation, and how to maintain a strong social media presence.

Social Media Content Creation

Learn how to translate a strategic vision into social media content, using media, design, story, and platform-specific best practices.