- Focuses on Social Media for Marketing
- Explores Audiences and Usage
- Develops Analytical Skills
Everybody uses social media, but what are the best methods for employing it to truly have an impact on the positioning of your company? These courses provide an overview of social media marketing, including its role in campaigns, strategy, and branding. Learn core marketing analytics principles and tools as they relate to social media in an integrated marketing mix.
Learn from leading industry experts about what is effective and what new trends to tap into when applying digital media to destination marketing.