- Focuses on Social Media for Marketing
- Explores Audiences and Usage
- Develops Analytical Skills
Everybody uses social media, but what are the best methods for employing it to truly have an impact on the positioning of your company? These courses provide an overview of social media marketing, including its role in campaigns, strategy, and branding. Learn core marketing analytics principles and tools as they relate to social media in an integrated marketing mix.
This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.
Social Media Community Management
Gain insight into how community management works, how it differs from social media participation, and how to maintain a strong social media presence.
Social Media Marketing Analytics
Gain an understanding of the key principles of marketing analytics as applied to social media.
Amplifying the Brand Promise
Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.
Analyzing the Digital Consumer
Stay ahead of the competition by learning how to research and grow market share through social and digital media.
Digital Storytelling, Innovation, and Fundraising
Learn to leverage digital platforms to effectively raise awareness about a cause, diversify fundraising, and innovate to become more relevant.
Social Media Content Creation
Learn how to translate a strategic vision into social media content, using media, design, story, and platform-specific best practices.
Publishing Op-Eds and Blogposts
Develop a foundation in argumentative, critical, and analytic writing, and sharpen essential editing skills, for use in international affairs.