Writing Across Media
Get your voice heard above the noise through eye-catching content which captivates your audience. Today’s PR professional needs to be a Swiss army knife. Possessing sharp skills to cut through the communications clutter across a wide range of media. In this class you will first learn to focus your message by creating a planning sheet. Then, you’ll master the art of writing for the eye (press releases, social posts, website copy) for the ear (speechwriting) and for both the eye and ear (video scriptwriting and video news releases). Delivered partly in workshop format, this class enables you to join a supportive writing community where each student offers constructive criticism to classmates. Along the way you will build your confidence as a writer and develop a professional writing portfolio; a tangible asset for use in job interviews and further academic pursuits to showcase your PR and writing expertise.
You'll Walk Away with
- An understanding of the role of public relations writing in the strategic planning process
- The ability to develop and tailor messaging based on the medium
- Those interested in expanding upon their foundational knowledge in marketing and public relations writing
- Professionals seeking to expand their skill sets in marketing and public relations writing