Writing Across Media
Learn to write across all forms of media and earn results, including higher search positions, more click-throughs, and increased completed transactions. You will learn how to turn a simple strategy into a powerful concept, and translate print and broadcast strategies for use on social media platforms to maintain a consistent voice for your brand, as well as determine which medium is best suited to the message. Additionally, learn a writing strategy for multiple media outlets and marketing channels and maximize search results by integrating key phrase choices as you develop website copy, including headlines, articles, and online press releases.
You'll Walk Away with
- An understanding of the role of public relations writing in the strategic planning process
- The ability to develop and tailor messaging based on the medium
- Those interested in expanding upon their foundational knowledge in marketing and public relations writing
- Professionals seeking to expand their skill sets in marketing and public relations writing