Marketing Strategy and Branding
- Focuses on Building Unique Brands
- Provides Tactical Marketing Strategies
- Explores Personal Branding
In today’s competitive business environment, establishing and reinforcing your brand is critical along with developing a clearly defined marketing strategy that positions your company or product in the mind of the consumer. These courses provide insight into the visual design and strategic decision-making required to gain market share and consumer loyalty through brand equity.
Gain a thorough understanding of what graphic design is, and learn by working through the design process on a series of projects.
Learn not-taught-in-textbook techniques to overcome common challenges faced by marketers and creatives when taking part in the design process.
Learn how to express a marketing strategy through a comprehensive and coherent marketing plan.
Learn how to effectively tell structured and engaging stories about your business in order to gain greater buy-in and to attract more customers.
Explore marketing concepts and strategies relevant to startup and early-stage entrepreneurs as well as established firms introducing new products.