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Marketing Strategy and Branding

  • Focuses on Building Unique Brands
  • Provides Tactical Marketing Strategies
  • Explores Personal Branding

In today’s competitive business environment, establishing and reinforcing your brand is critical along with developing a clearly defined marketing strategy that positions your company or product in the mind of the consumer. These courses provide insight into the visual design and strategic decision-making required to gain market share and consumer loyalty through brand equity.

Strategic Planning for Marketers

Learn how agency strategic planners assess brands, develop customer insights, and create marketing strategies.

2017 Summer
+ 1 more semester
4 sections

Building Brands with Purpose

Learn the brand development process step by step, including brand strategy and design strategy.

2017 Summer
+ 1 more semester
2 sections

Building Your Personal Brand

Explore the elements of building your own personal brand within an organization and in your professional life.

2017 Summer
+ 1 more semester
2 sections

Developing the Marketing Plan

Learn how to express a marketing strategy through a comprehensive and coherent marketing plan.

2017 Summer
+ 1 more semester
3 sections

Entrepreneurial Marketing

Explore marketing concepts and strategies relevant to start-up and early-stage entrepreneurs as well as established firms introducing new products.

2017 Summer
+ 1 more semester
2 sections

Using Storytelling to Strengthen Your Marketing Message and to Attract More Customers

Learn how to effectively tell structured and engaging stories about your business in order to gain greater buy-in and to attract more customers.

2017 Summer
+ 1 more semester
2 sections