Marketing Strategy and Branding
- Focuses on Building Unique Brands
- Provides Tactical Marketing Strategies
- Explores Personal Branding
In today’s competitive business environment, establishing and reinforcing your brand is critical along with developing a clearly defined marketing strategy that positions your company or product in the mind of the consumer. These courses provide insight into the visual design and strategic decision-making required to gain market share and consumer loyalty through brand equity.
This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.
Gain a thorough understanding of what graphic design is, and learn by working through the design process on a series of projects.
Learn to develop strategy and to plan, execute, and manage campaigns from ideation through results analysis.
Acquire a greater understanding of how to effectively brand and market a social organization in order to gain lasting competitive advantage.
Gain an overview of the marketing process, including analyzing demographics and psychographics and reviewing media choices.
Healthcare product and service development is more complex given the higher proof of concept threshold required and number of intermediaries involved.
Increasingly, patients see themselves as customers first, patients second, and are taking more control of their healthcare decisions.