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Marketing Strategy and Branding

  • Focuses on Building Unique Brands
  • Provides Tactical Marketing Strategies
  • Explores Personal Branding

In today’s competitive business environment, establishing and reinforcing your brand is critical along with developing a clearly defined marketing strategy that positions your company or product in the mind of the consumer. These courses provide insight into the visual design and strategic decision-making required to gain market share and consumer loyalty through brand equity.

Building Brands with Purpose

Learn the brand development process step by step, including brand strategy and design strategy.

2019 Spring
+ 1 more semester
2 sections

Campaign and Experiential Marketing

Learn to develop strategy and to plan, execute, and manage campaigns from ideation through results analysis.

2019 Spring
+ 1 more semester
2 sections

Maximizing Your Personal Brand

Explore the elements of building your own personal brand within an organization and in your professional life.

2019 Spring
+ 1 more semester
2 sections

Strategic Planning for Marketers

Learn how agency strategic planners assess brands, develop customer insights, and create marketing strategies.

2 sections

Analyzing the Digital Consumer

Stay ahead of the competition by learning how to research and grow market share through social and digital media.

2019 Spring
+ 1 more semester
2 sections

Branding and Marketing for Social Enterprises

Acquire a greater understanding of how to effectively brand and market a social organization in order to gain lasting competitive advantage.

2019 Spring
+ 1 more semester
2 sections

Visual Communication and Graphic Design: An Overview

Gain a thorough understanding of what graphic design is, and learn by working through the design process on a series of projects.

2019 Spring
+ 1 more semester
2 sections

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

2019 Spring
+ 1 more semester
2 sections

Developing the Marketing Plan

Learn how to express a marketing strategy through a comprehensive and coherent marketing plan.

2019 Spring
1 section

Entrepreneurial Marketing

Explore marketing concepts and strategies relevant to startup and early-stage entrepreneurs as well as established firms introducing new products.

2019 Spring
1 section

Travel Storytelling: Creating Video Content

Learn firsthand industry knowledge from famed travel storyteller Michaela Guzy, founder of Oh The People You Meet, and other experts.

2019 Spring
1 section

Breakthrough Creative Hacks to Overcome Marketing and Design Challenges

Learn not-taught-in-textbook techniques to overcome common challenges faced by marketers and creatives when taking part in the design process.

2019 Spring
1 section

Using Storytelling to Strengthen Your Marketing Message and to Attract More Customers

Learn how to effectively tell structured and engaging stories about your business in order to gain greater buy-in and to attract more customers.