Marketing Strategy and Branding
- Focuses on Building Unique Brands
- Provides Tactical Marketing Strategies
- Explores Personal Branding
In today’s competitive business environment, establishing and reinforcing your brand is critical along with developing a clearly defined marketing strategy that positions your company or product in the mind of the consumer. These courses provide insight into the visual design and strategic decision-making required to gain market share and consumer loyalty through brand equity.
Gain a thorough understanding of what graphic design is, and learn by working through the design process on a series of projects.
Learn not-taught-in-textbook techniques to overcome common challenges faced by marketers and creatives when taking part in the design process.
Learn how to effectively tell structured and engaging stories about your business in order to gain greater buy-in and to attract more customers.