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Marketing Strategy and Branding

  • Focuses on Building Unique Brands
  • Provides Tactical Marketing Strategies
  • Explores Personal Branding

In today’s competitive business environment, establishing and reinforcing your brand is critical along with developing a clearly defined marketing strategy that positions your company or product in the mind of the consumer. These courses provide insight into the visual design and strategic decision-making required to gain market share and consumer loyalty through brand equity.

This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Building Brands with Purpose

Learn the brand development process step by step, including brand strategy and design strategy.

2020 Fall
1 section

Developing the Marketing Plan

Learn how to express a marketing strategy through a comprehensive and coherent marketing plan.

2020 Fall
1 section

Strategic Planning for Marketers

Learn how agency strategic planners assess brands, develop customer insights, and create marketing strategies.

2020 Fall
1 section

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

2020 Fall
1 section

Visual Communication and Graphic Design: An Overview

Gain a thorough understanding of what graphic design is, and learn by working through the design process on a series of projects.

2020 Fall
1 section

Analyzing the Digital Consumer

Stay ahead of the competition by learning how to research and grow market share through social and digital media.

2020 Fall
1 section

Campaign and Experiential Marketing

Learn to develop strategy and to plan, execute, and manage campaigns from ideation through results analysis.

Branding and Marketing for Social Enterprises

Acquire a greater understanding of how to effectively brand and market a social organization in order to gain lasting competitive advantage.

Positioning and Brand Development

Gain an overview of the marketing process, including analyzing demographics and psychographics and reviewing media choices.

Healthcare Product and Brand Development: From Discovery to Launch to Brand Building

Healthcare product and service development is more complex given the higher proof of concept threshold required and number of intermediaries involved.

More Than a "Patient": Engaging the Healthcare Consumer Holistically

Increasingly, patients see themselves as customers first, patients second, and are taking more control of their healthcare decisions.