• Enrollment system is currently unavailable. We apologize for the inconvenience. Please try again later.

Marketing Strategy and Branding

  • Focuses on Building Unique Brands
  • Provides Tactical Marketing Strategies
  • Explores Personal Branding

In today’s competitive business environment, establishing and reinforcing your brand is critical along with developing a clearly defined marketing strategy that positions your company or product in the mind of the consumer. These courses provide insight into the visual design and strategic decision-making required to gain market share and consumer loyalty through brand equity.

This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Campaign Objectives and Strategy

Every effective advertising campaign begins with understanding the objectives and developing a strategy for the campaign. This course will...

0 sections

Analyzing the Digital Consumer

Stay ahead of the competition by learning how to research and grow market share through social and digital media.

0 sections

Campaign Effectiveness Measurement

A critical component of any advertising campaign is the ability to evaluate its success through specific metrics that need to be impacted (ex.,...

0 sections

Foundations of Advertising Research

This foundational course introduces students to the use of research and insights in developing the marketing and advertising journey. Students...

2024 Summer
1 section

Informing Creative Development

While much of the research and analysis to this stage in the advertising campaign development process is about understanding consumer behaviors,...

0 sections

Media Assessment and Tactical Planning

This course will cover how media are evaluated, planned and bought for marketing campaigns. It will introduce the methodologies and approaches...

2024 Summer
1 section

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

2024 Summer
1 section

Discovering and Testing the Key Consumer Insight

Nowadays, marketers have a lot of data, information, findings, and observations about their customers and target audience. Synthesizing all that...

2024 Summer
1 section

Building Brands with Purpose

Learn the brand development process step by step, including brand strategy and design strategy.

0 sections

Achieving Customer Centricity

Some marketers still take an inside-out approach to their marketing, that starts with what their products are all about and what they can offer....

2024 Summer
1 section

Visual Communication and Graphic Design: An Overview

Gain a thorough understanding of what graphic design is, and learn by working through the design process on a series of projects.