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Marketing Strategy and Branding

  • Focuses on Building Unique Brands
  • Provides Tactical Marketing Strategies
  • Explores Personal Branding

In today’s competitive business environment, establishing and reinforcing your brand is critical along with developing a clearly defined marketing strategy that positions your company or product in the mind of the consumer. These courses provide insight into the visual design and strategic decision-making required to gain market share and consumer loyalty through brand equity.

Breakthrough Creative Hacks to Overcome Marketing and Design Challenges

Learn not-taught-in-textbook techniques to overcome common challenges faced by marketers and creatives when taking part in the design process.

2018 Fall
1 section

Building Brands with Purpose

Learn the brand development process step by step, including brand strategy and design strategy.

2018 Summer
+ 1 more semester
2 sections

Building Your Personal Brand

Explore the elements of building your own personal brand within an organization and in your professional life.

2018 Summer
+ 1 more semester
2 sections

Campaign and Experiential Marketing

Learn to develop strategy and to plan, execute, and manage campaigns from ideation through results analysis.

2018 Summer
+ 1 more semester
2 sections

Developing the Marketing Plan

Learn how to express a marketing strategy through a comprehensive and coherent marketing plan.

+ 1 more semester
2 sections

Strategic Planning for Marketers

Learn how agency strategic planners assess brands, develop customer insights, and create marketing strategies.

2018 Summer
+ 1 more semester
2 sections

Using Storytelling to Strengthen Your Marketing Message and to Attract More Customers

Learn how to effectively tell structured and engaging stories about your business in order to gain greater buy-in and to attract more customers.

2018 Summer
+ 1 more semester
2 sections

Entrepreneurial Marketing

Explore marketing concepts and strategies relevant to start-up and early-stage entrepreneurs as well as established firms introducing new products.

2018 Summer
+ 1 more semester
2 sections

Fundamentals of Storytelling

Explore the basic elements of story, and apply them to your writing for more dynamic content, whether for novels or résumés.

2018 Fall
1 section

Visual Communication and Graphic Design: An Overview

Gain a thorough understanding of what graphic design is, and learn by working through the design process on a series of projects.

2018 Summer
+ 1 more semester
2 sections

Travel Storytelling: Creating Video Content

Learn firsthand industry knowledge from famed travel storyteller Michaela Guzy, founder of Oh The People You Meet, and other experts.

2018 Summer
1 section