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Marketing Specialties

  • Provides Opportunity for Specialization
  • Builds Niche Skill Sets
  • Highlights the Latest Trends and Techniques

As marketing becomes more complex and competitive, several marketing specialty areas have emerged as avenues in which to build a career or to gain skill sets that will ultimately make you more marketable. These include advertising, cause marketing, and event marketing. Courses in these areas can be taken separately or can be combined to offer unique opportunities for career growth and success.

Advanced Advertising Strategies

Examine the many facets of the advertising industry by creating an advertising campaign from start to finish.

2017 Spring
+ 1 more semester
2 sections

Introduction to Corporate Social Responsibility

Track the growth of corporate social responsibility (CSR), and examine the multidimensional ways that CSR programs are implemented today.

2017 Spring
+ 1 more semester
2 sections

LGBT Marketing and Public Relations

This course focuses on the specific skills and understanding that are needed to build LGBT-inclusive and empowering brand and marketing campaigns.

2017 Spring
+ 1 more semester
2 sections

Marketing Corporate Social Responsibility (CSR) and Causes: Strategies and Tactics for Mission-Driven Marketing Communications

Learn how and why for-profit and social enterprise brands leverage their commitment to not-for-profit causes.

2017 Spring
+ 1 more semester
2 sections

Special Events Marketing Strategies

This introductory course covers the core principles of the industry, including the who, what, how, when, where, and why of events marketing.

2017 Spring
+ 1 more semester
2 sections

The Art of Film in Storytelling for Business

Learn storytelling for business by combining the demands of a business environment with the creative and narrative structure of film.

2017 Spring
+ 1 more semester
2 sections

Video Media Sales in a Cross-Platform World

Reset your sales process as a video media seller to identify advertiser goals and objectives and provide effective media and communications solutions.

2017 Spring
1 section