- Provides Opportunity for Specialization
- Builds Niche Skill Sets
- Highlights the Latest Trends and Techniques
As marketing becomes more complex and competitive, several marketing specialty areas have emerged as avenues in which to build a career or to gain skill sets that will ultimately make you more marketable. These include advertising, cause marketing, and event marketing. Courses in these areas can be taken separately or can be combined to offer unique opportunities for career growth and success.
This Spring, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.
This course examines what has and has not worked for the many new entrants to the healthcare ecosystem, and more importantly, why.
The complex network involved with healthcare products requires a more disciplined and integrated approach to identifying the optimal marketing mix.
Measuring the impact and value of marketing and communications has become more complicated and sophisticated, especially for healthcare brands.
Healthcare product and service development is more complex given the higher proof of concept threshold required and number of intermediaries involved.
Increasingly, patients see themselves as customers first, patients second, and are taking more control of their healthcare decisions.
Some marketers still take an inside-out approach to their marketing, that starts with what their products are all about and what they can offer....
A critical component of any advertising campaign is the ability to evaluate its success through specific metrics that need to be impacted (ex.,...
While much of the research and analysis to this stage in the advertising campaign development process is about understanding consumer behaviors,...
Learn how to increase attendance and to position an event, venue, or conference center successfully within a competitive global landscape.
This course will cover how media are evaluated, planned and bought for marketing campaigns. It will introduce the methodologies and approaches...