- Provides Opportunity for Specialization
- Builds Niche Skill Sets
- Highlights the Latest Trends and Techniques
As marketing becomes more complex and competitive, several marketing specialty areas have emerged as avenues in which to build a career or to gain skill sets that will ultimately make you more marketable. These include advertising, cause marketing, and event marketing. Courses in these areas can be taken separately or can be combined to offer unique opportunities for career growth and success.
Learn how and why for-profit and social enterprise brands leverage their commitment to not-for-profit causes.
Learn how to add value for your clients by leveraging marketing, social media, and public relations for maximum exposure of your events.
This introductory course covers the core principles of the industry, including the who, what, how, when, where, and why of events marketing.