Marketing Specialties

  • Provides Opportunity for Specialization
  • Builds Niche Skill Sets
  • Highlights the Latest Trends and Techniques

As marketing becomes more complex and competitive, several marketing specialty areas have emerged as avenues in which to build a career or to gain skill sets that will ultimately make you more marketable. These include advertising, cause marketing, and event marketing. Courses in these areas can be taken separately or can be combined to offer unique opportunities for career growth and success.

This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Introduction to Corporate Social Responsibility

Track the growth of corporate social responsibility (CSR), and examine the multidimensional ways that CSR programs are implemented today.

2022 Fall
+ 1 more semester
2 sections

Achieving Customer Centricity

Some marketers still take an inside-out approach to their marketing, that starts with what their products are all about and what they can offer....

2022 Fall
+ 1 more semester
3 sections

Campaign Effectiveness Measurement

A critical component of any advertising campaign is the ability to evaluate its success through specific metrics that need to be impacted (ex.,...

2023 Spring
1 section

Disruption and Innovation in the Healthcare Market

This course examines what has and has not worked for the many new entrants to the healthcare ecosystem, and more importantly, why.

2022 Fall
+ 1 more semester
4 sections

Marketing for Events, Meetings, and Conventions

Learn how to increase attendance and to position an event, venue, or conference center successfully within a competitive global landscape.

2022 Fall
+ 1 more semester
2 sections

Measuring the Impact of Marketing and Communication in an Age of the Quantified Self

Measuring the impact and value of marketing and communications has become more complicated and sophisticated, especially for healthcare brands.

2022 Fall
+ 1 more semester
2 sections

Media Assessment and Tactical Planning

This course will cover how media are evaluated, planned and bought for marketing campaigns. It will introduce the methodologies and approaches...

2022 Fall
+ 1 more semester
4 sections

Residential Leasing and Marketing

Learn how to analyze, prepare, and market residential real estate effectively through the creation of a comprehensive marketing plan.

2022 Fall
+ 1 more semester
2 sections

Healthcare Product and Brand Development: From Discovery to Launch to Brand Building

Healthcare product and service development is more complex given the higher proof of concept threshold required and number of intermediaries involved.

2022 Fall
+ 1 more semester
2 sections

More Than a "Patient": Engaging the Healthcare Consumer Holistically

Increasingly, patients see themselves as customers first, patients second, and are taking more control of their healthcare decisions.

2022 Fall
+ 1 more semester
4 sections

Discovering and Testing the Key Consumer Insight

Nowadays, marketers have a lot of data, information, findings and observations about their customers and target audience. Synthesizing all that...

2022 Fall
+ 1 more semester
2 sections

Healthcare Marketing and Communications Essentials

The complex network involved with healthcare products requires a more disciplined and integrated approach to identifying the optimal marketing mix.

2022 Fall
3 sections

The Evolving US Healthcare Ecosystem

Critical to developing persuasive and effective healthcare marketing and communications is a firm understanding of the healthcare ecosystem.

2022 Fall
3 sections

Informing Creative Development

While much of the research and analysis to this stage in the advertising campaign development process is about understanding consumer behaviors,...

Crisis Communications in a Regulated Environment

In this age of social media and 24/7 news cycles, healthcare organizations need to operate more on a when-not-if basis when it comes to crises.