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Marketing Specialties

  • Provides Opportunity for Specialization
  • Builds Niche Skill Sets
  • Highlights the Latest Trends and Techniques

As marketing becomes more complex and competitive, several marketing specialty areas have emerged as avenues in which to build a career or to gain skill sets that will ultimately make you more marketable. These include advertising, cause marketing, and event marketing. Courses in these areas can be taken separately or can be combined to offer unique opportunities for career growth and success.

This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Introduction to Corporate Social Responsibility

Track the growth of corporate social responsibility (CSR), and examine the multidimensional ways that CSR programs are implemented today.

2024 Fall
1 section

Achieving Customer Centricity

Some marketers still take an inside-out approach to their marketing, that starts with what their products are all about and what they can offer....

2024 Summer
1 section

Campaign Effectiveness Measurement

A critical component of any advertising campaign is the ability to evaluate its success through specific metrics that need to be impacted (ex.,...

2024 Fall
1 section

Informing Creative Development

While much of the research and analysis to this stage in the advertising campaign development process is about understanding consumer behaviors,...

2024 Fall
1 section

Marketing for Events, Meetings, and Conventions

Learn how to increase attendance and to position an event, venue, or conference center successfully within a competitive global landscape.

2024 Summer
+ 1 more semester
2 sections

Media Assessment and Tactical Planning

This course will cover how media are evaluated, planned and bought for marketing campaigns. It will introduce the methodologies and approaches...

2024 Summer
1 section

Discovering and Testing the Key Consumer Insight

Nowadays, marketers have a lot of data, information, findings, and observations about their customers and target audience. Synthesizing all that...

2024 Summer
1 section

Foundations in Digital Disruption

This course aims to equip students with an understanding of the foundational concepts of Digital Disruption, and the role of technology in...

2024 Summer
+ 1 more semester
2 sections

Residential Leasing and Marketing

Learn how to analyze, prepare, and market residential real estate effectively through the creation of a comprehensive marketing plan.

2024 Summer
1 section