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Analyzing Consumer Behavior

To succeed in today’s hyper-competitive marketplace, understanding your customer and prospective customer is not an option—it is a necessity. As marketing becomes more complex, analyzing consumer behavior and tailoring custom market research solutions to consumers are critical to success as a researcher, marketer, or brand strategist. This course, using lectures, case studies, online sources, video, collaborative team assignments, and more, is designed to increase your perspective on market research and marketing in both the traditional and digital realms, as well as on all the latest innovations in market research. Discover how cultural, demographic, social, personal, economic, ritual, neural, and psychological factors influence consumer behavior and thus brand analysis and response. Learn best practices for analyzing and predicting consumer behavior, and become proficient at integrating breakthrough market research with successful branding for today’s marketplace and the marketplace of the future.

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You'll Walk Away with

  • The ability to analyze and predict consumer response in today’s marketplace
  • Knowledge of consumer behavior through critical review of case studies, as well as the skills to evaluate successful and unsuccessful outcomes

Ideal for

  • Those interested in expanding upon their foundational knowledge of consumer behavior
  • Professionals seeking to expand their skill set in analyzing and predicting consumer behavior
NO open sections available for this course at the moment. Please check back next semester.