Marketing Research
- Focuses on Quantitative and Qualitative
- Explores Proven Methodologies
- Considers Market Size, Need, and Competition
As marketing has become more competitive and complex, marketing research has become an essential part of defining audiences, messages, and media. These courses provide methodologies for gathering, recording, and analyzing qualitative and quantitative data to successfully market products and services. Learn to use metrics to justify decisions; explore the impact of the marketing mix; and identify market need, size, and competition.
This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.
Tools for Application of LLMs to Marketing & Advertising Research
The course provides hands-on experience with large language models (LLMs) and their practical uses in marketing and advertising. It focuses on...
Strategic and Managerial Considerations in Use of LLMs in Marketing & Advertising Research
This course focuses on the integration of large language models (LLMs) from both a strategic and operational perspective. Students will explore...
Achieving Customer Centricity
Some marketers still take an inside-out approach to their marketing, that starts with what their products are all about and what they can offer....
Campaign Effectiveness Measurement
A critical component of any advertising campaign is the ability to evaluate its success through specific metrics that need to be impacted (ex.,...
Foundations of Advertising Research
This foundational course introduces students to the use of research and insights in developing the marketing and advertising journey. Students...
Informing Creative Development
While much of the research and analysis to this stage in the advertising campaign development process is about understanding consumer behaviors,...
Media Assessment and Tactical Planning
This course will cover how media are evaluated, planned and bought for marketing campaigns. It will introduce the methodologies and approaches...
Discovering and Testing the Key Consumer Insight
Nowadays, marketers have a lot of data, information, findings, and observations about their customers and target audience. Synthesizing all that...
Foundations in Digital Disruption
This course aims to equip students with an understanding of the foundational concepts of Digital Disruption, and the role of technology in...