- Focuses on Quantitative and Qualitative
- Explores Proven Methodologies
- Considers Market Size, Need, and Competition
As marketing has become more competitive and complex, marketing research has become an essential part of defining audiences, messages, and media. These courses provide methodologies for gathering, recording, and analyzing qualitative and quantitative data to successfully market products and services. Learn to use metrics to justify decisions; explore the impact of the marketing mix; and identify market need, size, and competition.
This Summer, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.
This course will give all professionals the work-ready skills needed to study consumer behavior and to develop strategies to address challenges.
Some marketers still take an inside-out approach to their marketing, that starts with what their products are all about and what they can offer....
While much of the research and analysis to this stage in the advertising campaign development process is about understanding consumer behaviors,...