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Marketing Research

  • Focuses on Quantitative and Qualitative
  • Explores Proven Methodologies
  • Considers Market Size, Need, and Competition

As marketing has become more competitive and complex, marketing research has become an essential part of defining audiences, messages, and media. These courses provide methodologies for gathering, recording, and analyzing qualitative and quantitative data to successfully market products and services. Learn to use metrics to justify decisions; explore the impact of the marketing mix; and identify market need, size, and competition.

Market Research and Consumer Behavior

Gain a better understanding of markets and consumers, as well as the ability to apply it to marketing strategy for organizations or individuals.

2019 Summer
1 section

Analyzing Consumer Behavior

Learn about market research and marketing in both the traditional and digital realms, as well as all the latest innovations in market research.

Marketing Research

Learn the concepts and procedures necessary to be an effective marketing researcher and to conduct your own research studies.