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Marketing Research

  • Focuses on Quantitative and Qualitative
  • Explores Proven Methodologies
  • Considers Market Size, Need, and Competition

As marketing has become more competitive and complex, marketing research has become an essential part of defining audiences, messages, and media. These courses provide methodologies for gathering, recording, and analyzing qualitative and quantitative data to successfully market products and services. Learn to use metrics to justify decisions; explore the impact of the marketing mix; and identify market need, size, and competition.

This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Market Research and Consumer Behavior

Gain a better understanding of markets and consumers, as well as the ability to apply it to marketing strategy for organizations or individuals.

2020 Fall
1 section