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Integrated Marketing Communications

  • Taught by Top Industry Executives
  • Focuses on an Integrated Approach
  • Builds Global Skill Sets

As the digital revolution has unfolded the field of marketing has grown and evolved to include a variety of media and messaging channels. These courses provide a solid foundation in integrated marketing that includes best practices, strategic planning, designing and implementing  campaigns, and developing presentation skills. Learn about the latest marketing trends and the ways to deliver the most effective marketing mix.

Advanced Topics: Engaging the Global Market

Explore how the rapidly changing global marketplace affects consumer marketing and new product introductions.

1 section

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

1 section

Marketing Principles and Practices

Study the fundamental marketing concepts at work in today’s business environment.

2019 Spring
1 section

Integrated Communications Strategies

Learn how to develop integrated marketing communication plans that include advertising, digital media, public relations, and more.

1 section

Marketing Campaign Management

Develop your marketing expertise by engaging in campaign simulations and learn what is needed to coordinate a successful marketing campaign.

2019 Spring
1 section

Positioning and Brand Development

Gain an overview of the marketing process, including analyzing demographics and psychographics and reviewing media choices.

1 section

Successful Business Presentations

Strengthen your skills to become a more comfortable, captivating, and compelling speaker.

2019 Spring
1 section

The Media Mix

Gain an overview of today’s media landscape, including trends; audience profiling; and digital, print, and broadcast media.