Integrated Marketing Communications
- Taught by Top Industry Executives
- Focuses on an Integrated Approach
- Builds Global Skill Sets
As the digital revolution has unfolded the field of marketing has grown and evolved to include a variety of media and messaging channels. These courses provide a solid foundation in integrated marketing that includes best practices, strategic planning, designing and implementing campaigns, and developing presentation skills. Learn about the latest marketing trends and the ways to deliver the most effective marketing mix.
Explore how the rapidly changing global marketplace affects consumer marketing and new product introductions.
Learn how to develop integrated marketing communication plans that include advertising, digital media, public relations, and more.
Develop your marketing expertise by engaging in campaign simulations and learn what is needed to coordinate a successful marketing campaign.
Study the fundamental marketing concepts at work in today’s business environment.