Integrated Marketing Communications
- Taught by Top Industry Executives
- Focuses on an Integrated Approach
- Builds Global Skill Sets
As the digital revolution has unfolded the field of marketing has grown and evolved to include a variety of media and messaging channels. These courses provide a solid foundation in integrated marketing that includes best practices, strategic planning, designing and implementing campaigns, and developing presentation skills. Learn about the latest marketing trends and the ways to deliver the most effective marketing mix.
This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.
Amplifying the Brand Promise
Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.
Foundations in Digital Disruption
This course aims to equip students with an understanding of the foundational concepts of Digital Disruption, and the role of technology in...