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Integrated Marketing Communications

  • Taught by Top Industry Executives
  • Focuses on an Integrated Approach
  • Builds Global Skill Sets

As the digital revolution has unfolded the field of marketing has grown and evolved to include a variety of media and messaging channels. These courses provide a solid foundation in integrated marketing that includes best practices, strategic planning, designing and implementing  campaigns, and developing presentation skills. Learn about the latest marketing trends and the ways to deliver the most effective marketing mix.

This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Integrated Communications Strategies

Learn how to develop integrated marketing communication plans that include advertising, digital media, public relations, and more.

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Marketing Principles and Practices

Study the fundamental marketing concepts at work in today’s business environment.

0 sections

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

2020 Fall
1 section

Advanced Topics: Engaging the Global Market

Explore how the rapidly changing global marketplace affects consumer marketing and new product introductions.

Positioning and Brand Development

Gain an overview of the marketing process, including analyzing demographics and psychographics and reviewing media choices.