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Integrated Marketing Communications

  • Taught by Top Industry Executives
  • Focuses on an Integrated Approach
  • Builds Global Skill Sets

As the digital revolution has unfolded the field of marketing has grown and evolved to include a variety of media and messaging channels. These courses provide a solid foundation in integrated marketing that includes best practices, strategic planning, designing and implementing  campaigns, and developing presentation skills. Learn about the latest marketing trends and the ways to deliver the most effective marketing mix.

Marketing Campaign Management

Develop your marketing expertise by engaging in campaign simulations and learn what is needed to coordinate a successful marketing campaign.

2018 Spring
1 section

Marketing Principles and Practices

Study the fundamental marketing concepts at work in today’s business environment.

2018 Spring
3 sections

Positioning and Brand Development

Gain an overview of the marketing process, including analyzing demographics and psychographics and reviewing media choices.

2 sections

Successful Business Presentations

Strengthen your skills to become a more comfortable, captivating, and compelling speaker.

2018 Spring
1 section

Advanced Topics: Engaging the Global Market

Explore how the rapidly changing global marketplace affects consumer marketing and new product introductions.

1 section

Integrated Communications Strategies

Learn how to develop integrated marketing communication plans that include advertising, digital media, public relations, and more.

2018 Spring
1 section

Webinar: Developing an Integrated Marketing Campaign for a Tourism Destination

Learn how to develop an integrated marketing campaign to promote a tourism destination.