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Healthcare Marketing and Communications

  • Builds skills for a rapidly growing field
  • Delivers up-to-date marketing and communications approaches
  • Explores the latest trends and developments

Fueled by digital innovation, scientific discoveries, and challenging social issues, healthcare is undergoing rapid, dramatic changes and is projected to be this decade’s largest driver of job growth. These courses will prepare you for the increasingly complex marketing and communications demands of a dynamic, multifaceted healthcare ecosystem.

This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Healthcare Marketing and Communications Essentials

The complex network involved with healthcare products requires a more disciplined and integrated approach to identifying the optimal marketing mix.

2020 Fall
1 section

The Evolving US Healthcare Ecosystem

Critical to developing persuasive and effective healthcare marketing and communications is a firm understanding of the healthcare ecosystem.

2020 Fall
1 section

Disruption and Innovation in the Healthcare Market

This course examines what has and has not worked for the many new entrants to the healthcare ecosystem, and more importantly, why.

Healthcare Product and Brand Development: From Discovery to Launch to Brand Building

Healthcare product and service development is more complex given the higher proof of concept threshold required and number of intermediaries involved.

Measuring the Impact of Marketing and Communication in an Age of the Quantified Self

Measuring the impact and value of marketing and communications has become more complicated and sophisticated, especially for healthcare brands.

More Than a "Patient": Engaging the Healthcare Consumer Holistically

Increasingly, patients see themselves as customers first, patients second, and are taking more control of their healthcare decisions.

Crisis Communications in a Regulated Environment

In this age of social media and 24/7 news cycles, healthcare organizations need to operate more on a when-not-if basis when it comes to crises.