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E-Commerce: Managing, Building, and Developing Digital Sales Environments

E-commerce is the fastest growing industry in the history of business. In less than 25 years, digital commerce has grown to almost 10 percent of total retail sales in the United States. Learn to strategize and build your e-commerce presence and digital sales environment in modern times. Presented through an entrepreneurial lens, this course provides the tools and resources necessary to create a digital commerce business model and sustain the platform in today’s competitive landscape. In class, work in teams to fuel your e-commerce strategy.

More details

You'll Walk Away with

  • The tools to strategize and create an e-commerce presence and value proposition
  • The skills to build an e-commerce business and brand targeted to a specific customer segment
  • The ability to develop digital marketing tactics for brand and site, complete with defined metrics to measure and maximize site performance
  • Knowledge of the different e-commerce business models
  • Familiarity with the hardware, software, servers, and databases that drive e-commerce
  • Awareness of how social media support is incorporated into different e-commerce business models

Ideal for

  • Those interested in establishing a strong foundation in e-commerce business models
  • All levels of professionals who seek to explore the concepts of e-commerce

1 section

  • Spring 2019

    • Section

      001
    • Semester

      Spring 2019
    • Date

      Apr 1 - May 13
    • Day

      Monday
    • Time

      6:00PM-9:30PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      7
    • Location

      Midtown Center