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Digital Marketing

This course introduces the use of digital channels for inbound marketing and provides a foundation in various acquisition tactics. Gain an in-depth understanding of digital marketing concepts while exploring how to select, use, and implement the latest developments in digital marketing vehicles. Delve into the fundamentals of digital marketing and its impact on business and communications. Also, discuss the development and use of digital marketing as a core strategy in the marketing plan.

More details

You'll Walk Away with

  • Practical skills that enable you to develop digital strategies
  • The ability to assess the strengths and weaknesses of any given digital marketing tool as it applies to a business innovation
  • The ability to choose and integrate those tools into new or existing marketing campaigns
  • An introduction to using digital channels for inbound marketing and a foundation in various acquisition tactics

Ideal for

  • Professionals who want to explore the core concepts of digital marketing
  • Professionals with little to no knowledge of digital marketing

1 section

  • Spring 2022

    • Section

    • Semester

      Spring 2022
    • Date

      Mar 28 - May 16
    • Day

    • Time

      • Online
    • Format

      • Online
    • Sessions

    • Faculty

      Mefford, Joseph
    • Location

      Instructor Led