Digital Marketing

This course introduces the use of digital channels for inbound marketing and provides a foundation in various acquisition tactics. Gain an in-depth understanding of digital marketing concepts while exploring how to select, use, and implement the latest developments in digital marketing vehicles. Delve into the fundamentals of digital marketing and its impact on business and communications. Also, discuss the development and use of digital marketing as a core strategy in the marketing plan.

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You'll Walk Away with

  • Practical skills that enable you to develop digital strategies
  • The ability to assess the strengths and weaknesses of any given digital marketing tool as it applies to a business innovation
  • The ability to choose and integrate those tools into new or existing marketing campaigns
  • An introduction to using digital channels for inbound marketing and a foundation in various acquisition tactics

Ideal for

  • Professionals who want to explore the core concepts of digital marketing
  • Professionals with little to no knowledge of digital marketing

1 section

  • Summer 2023

    • Section

      001
    • Semester

      Summer 2023
    • Date

      May 22 - Jul 24
    • Day

      Monday
    • Time

      6:30PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      8
    • Faculty

      TBA
    • Location

      Instructor Led
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    • Section

      2
    • Semester

      Spring 2023
    • Date

      Jan 23 - Mar 20
    • Day

      Monday
    • Time

      6:30PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      8
    • Faculty

      Mefford, Joseph
    • Location

      Instructor Led
    Tuition $960