Digital Marketing
This course introduces the use of digital channels for inbound marketing and provides a foundation in various acquisition tactics. Gain an in-depth understanding of digital marketing concepts while exploring how to select, use, and implement the latest developments in digital marketing vehicles. Delve into the fundamentals of digital marketing and its impact on business and communications. Also, discuss the development and use of digital marketing as a core strategy in the marketing plan.
You'll Walk Away with
- Practical skills that enable you to develop digital strategies
- The ability to assess the strengths and weaknesses of any given digital marketing tool as it applies to a business innovation
- The ability to choose and integrate those tools into new or existing marketing campaigns
- An introduction to using digital channels for inbound marketing and a foundation in various acquisition tactics
Ideal for
- Professionals who want to explore the core concepts of digital marketing
- Professionals with little to no knowledge of digital marketing
1 section
-
Summer 2023
-
Section
001 -
Semester
Summer 2023 -
Date
May 22 - Jul 24 -
Day
Monday -
Time
6:30PM-9:00PM -
Sessions
8 -
Faculty
TBA -
Location
Instructor Led
-
-
-
Section
2 -
Semester
Spring 2023 -
Date
Jan 23 - Mar 20 -
Day
Monday -
Time
6:30PM-9:00PM -
Sessions
8 -
Faculty
Mefford, Joseph -
Location
Instructor Led
Tuition $960 -