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Digital Marketing

  • Explores an Integrated Mix of Media
  • Focuses on the Latest Trends
  • Provides Immediately Applicable Techniques

Developing and executing a digital marketing plan to meet specific goals and objectives requires a unique skill set. These courses focus on helping marketers to build and sustain successful, integrated digital media marketing programs. From websites to search, email to social media, and mobile to online campaigns, you will learn about the latest digital marketing techniques.

Content Development Strategies for Digital Marketing

Learn how best to utilize video, text, audio, photography, and design to foster brand loyalty and to build trust in the digital realm.

2018 Summer
+ 1 more semester
3 sections

Designing for Digital Advertising

Gain exposure to the latest technology and trends in digital advertising, as well as hands-on experience designing and creating it.

2018 Summer
+ 1 more semester
2 sections

Digital Marketing

Gain an in-depth understanding of digital marketing concepts while exploring the latest developments in digital marketing vehicles.

2018 Summer
+ 1 more semester
3 sections

Digital Marketing Campaign Planning and Optimization

This workshop-style course teaches best-practice approaches to planning and measuring marketing campaign outcomes.

2018 Summer
+ 1 more semester
2 sections

Digital Marketing Intensive

Learn how to plan and implement successful digital marketing strategies through varying platforms, such as social media, word of mouth, and mobile.

2018 Summer
+ 1 more semester
2 sections

E-Commerce: Managing, Building, and Developing Digital Sales Environments

Acquire the tools to begin developing an “e-tail” company—or to manage an existing e-commerce endeavor more effectively.

3 sections

Marketing for Facebook and Instagram

Learn how to leverage Facebook and Instagram marketing for maximum impact by targeting individuals most likely to engage with your product or service.

2 sections

Mobile App Marketing

Discover how to engage strategically with your target audience on various platforms in order to increase you app user base and monetization.

1 section

Mobile Marketing

Learn how to meet and forecast consumer expectations by focusing on current and upcoming technologies and platforms.

2018 Summer
+ 1 more semester
2 sections

Online Reputation Management

Learn to mitigate negative information through search and search ranking and to extend a company’s brand identity through social profiles.

2018 Summer
+ 1 more semester
2 sections

Search Marketing

Learn to develop and implement effective search engine marketing and search engine optimization tactics.

2018 Summer
+ 1 more semester
2 sections

Using Digital Advertising to Grow Your Business

As a business owner or a designer, learn to create effective, engaging digital advertising for desktop and mobile websites.

2018 Summer
+ 1 more semester
2 sections

Creative Video Production: Digital Marketing Strategy

In this intensive workshop, gain firsthand collaborative experience in short-form original content creation for brands and companies.

2018 Fall
1 section

Podcasting, Radio Reporting, and Storytelling: A Crash Course in Audio

Learn everything you need to launch your own podcast or to begin a career in radio journalism.

+ 1 more semester
6 sections

Multimedia Storytelling

Receive a comprehensive overview of multimedia storytelling and gain practical experience in all facets of digital story production.

+ 1 more semester
3 sections

Digital Marketing Technologies

Explore current and future marketing technologies, and learn to choose the right digital marketing tools to execute successful campaigns.

2018 Summer
1 section

Startups in a Digital Ecosystem

Learn how to take advantage of digital marketing channels to test your product and to grow your business.

2018 Summer
1 section