Digital Marketing
- Explores an Integrated Mix of Media
- Focuses on the Latest Trends
- Provides Immediately Applicable Techniques
Developing and executing a digital marketing plan to meet specific goals and objectives requires a unique skill set. These courses focus on helping marketers to build and sustain successful, integrated digital media marketing programs. From websites to search, email to social media, and mobile to online campaigns, you will learn about the latest digital marketing techniques.
This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.
Analyzing the Digital Consumer
Stay ahead of the competition by learning how to research and grow market share through social and digital media.
Amplifying the Brand Promise
Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.
Multimedia Storytelling
Multimedia storytelling has the power to provide context and depth to news stories, fundraising drives, marketing campaigns, and personal...
Foundations in Digital Disruption
This course aims to equip students with an understanding of the foundational concepts of Digital Disruption, and the role of technology in...
Digital Marketing
Gain an in-depth understanding of digital marketing concepts while exploring the latest developments in digital marketing vehicles.
Introduction to Podcasting and Radio Reporting
If you want to create a podcast or work in radio, learn everything you need to get started in this beginner’s workshop.