- Explores an Integrated Mix of Media
- Focuses on the Latest Trends
- Provides Immediately Applicable Techniques
Developing and executing a digital marketing plan to meet specific goals and objectives requires a unique skill set. These courses focus on helping marketers to build and sustain successful, integrated digital media marketing programs. From websites to search, email to social media, and mobile to online campaigns, you will learn about the latest digital marketing techniques.
This workshop-style course teaches best-practice approaches to planning and measuring marketing campaign outcomes.
Acquire the tools to begin developing an “e-tail” company—or to manage an existing e-commerce endeavor more effectively.
Learn everything you need to launch your own podcast or to begin a career in radio journalism.
Learn how best to utilize video, text, audio, photography, and design to foster brand loyalty and to build trust in the digital realm.
In this intensive workshop, gain firsthand collaborative experience in short-form original content creation for brands and companies.
Explore current and future marketing technologies, and learn to choose the right digital marketing tools to execute successful campaigns.