Data Analytics
- Analyzes Data for Marketing
- Grounded in Proven Methodologies
- Builds Reporting Skills
Today’s competitive business environment requires the use of data analytics to ensure the effectiveness of marketing campaigns. These courses will equip you with the skills and knowledge necessary for a career in data-driven marketing and digital analytics. They provide strategic and tactical methods for analyzing data, reporting on it, and using it to meet business goals and objectives.
This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.
Foundations in Digital Disruption
This course aims to equip students with an understanding of the foundational concepts of Digital Disruption, and the role of technology in...
Discovering and Testing the Key Consumer Insight
Nowadays, marketers have a lot of data, information, findings, and observations about their customers and target audience. Synthesizing all that...