• Enrollment system is currently unavailable. We apologize for the inconvenience. Please try again later.

Data Analytics

  • Analyzes Data for Marketing
  • Grounded in Proven Methodologies
  • Builds Reporting Skills

Today’s competitive business environment requires the use of data analytics to ensure the effectiveness of marketing campaigns. These courses will equip you with the skills and knowledge necessary for a career in data-driven marketing and digital analytics. They provide strategic and tactical methods for analyzing data, reporting on it, and using it to meet business goals and objectives.

Basic Statistical Analysis for Marketing

Learn to run simple statistical analyses using actual marketing data.

2017 Summer
+ 1 more semester
2 sections

Business Intelligence Concepts and Techniques

Survey methodologies and technologies for transforming raw data into meaningful and useful information for business purposes.

2017 Summer
+ 1 more semester
4 sections

Digital Analytics

Learn how to measure digital marketing campaigns effectively using web analytics and email profile data.

2017 Summer
+ 1 more semester
4 sections

Measuring Marketing Campaigns Using Digital Analytics

Learn to identify the critical metrics needed to distinguish and to maximize online and offline marketing campaigns.

2017 Summer
+ 1 more semester
4 sections