Data Analytics

  • Analyzes Data for Marketing
  • Grounded in Proven Methodologies
  • Builds Reporting Skills

Today’s competitive business environment requires the use of data analytics to ensure the effectiveness of marketing campaigns. These courses will equip you with the skills and knowledge necessary for a career in data-driven marketing and digital analytics. They provide strategic and tactical methods for analyzing data, reporting on it, and using it to meet business goals and objectives.

This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Discovering and Testing the Key Consumer Insight

Nowadays, marketers have a lot of data, information, findings and observations about their customers and target audience. Synthesizing all that...

2023 Fall
1 section

Measuring the Impact of Marketing and Communication in an Age of the Quantified Self

Measuring the impact and value of marketing and communications has become more complicated and sophisticated, especially for healthcare brands.