Data Analytics
- Analyzes Data for Marketing
- Grounded in Proven Methodologies
- Builds Reporting Skills
Today’s competitive business environment requires the use of data analytics to ensure the effectiveness of marketing campaigns. These courses will equip you with the skills and knowledge necessary for a career in data-driven marketing and digital analytics. They provide strategic and tactical methods for analyzing data, reporting on it, and using it to meet business goals and objectives.
Basic Statistical Analysis for Marketing
Learn to run simple statistical analyses using actual marketing data.
Business Intelligence Concepts and Techniques
Survey methodologies and technologies for transforming raw data into meaningful and useful information for business purposes.
Digital Analytics
Learn how to measure digital marketing campaigns effectively using web analytics and email profile data.
Measuring Marketing Campaigns Using Digital Analytics
Learn to identify the critical metrics needed to distinguish and to maximize online and offline marketing campaigns.