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Data Analytics

  • Analyzes Data for Marketing
  • Grounded in Proven Methodologies
  • Builds Reporting Skills

Today’s competitive business environment requires the use of data analytics to ensure the effectiveness of marketing campaigns. These courses will equip you with the skills and knowledge necessary for a career in data-driven marketing and digital analytics. They provide strategic and tactical methods for analyzing data, reporting on it, and using it to meet business goals and objectives.

This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Measuring the Impact of Marketing and Communication in an Age of the Quantified Self

Measuring the impact and value of marketing and communications has become more complicated and sophisticated, especially for healthcare brands.

2021 Fall
1 section

Business Intelligence Concepts and Techniques

Survey methodologies and technologies for transforming raw data into meaningful and useful information for business purposes.

Digital Analytics

Learn how to measure digital marketing campaigns effectively using web analytics and email profile data.

Measuring Marketing Campaigns Using Digital Analytics

Learn to identify the critical metrics needed to distinguish and to maximize online and offline marketing campaigns.

Quantitative Boot Camp: Foundational Statistics for Global Affairs and Beyond

Gain a practical, hands-on foundation in basic statistics by leveraging open data sources and free, open-source data analysis tools.