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Persuasion and Effective Presentations

Since the time of Aristotle and ancient Greece, persuasion techniques have been providing tangible results. This course explores the theories of logos, pathos, and ethos, as well as more contemporary modes of persuasion. Gain an in-depth understanding of these techniques, and learn to apply them in a professional setting. Perfect the fundamentals of effective presentation, construct meaningful visuals, and use narrative to inform and engage an audience. Learn to recognize the specific needs and desires of your audience and expertly create a narrative that they will find captivating and relatable.

More details

You'll Walk Away with

  • Practical skills that enable you to create a key message and supporting proof points
  • The ability to construct a presentation that supports a narrative platform
  • The capacity for stakeholder analysis and audience segmentation
  • The ability to effectively connect with an audience while avoiding corporate speak and banalities

Ideal for

  • Professionals at all levels
  • Those who seek to improve their use of persuasion and presentation techniques

1 section