Meeting, Conference, and Event Management
- Taught by Industry Experts
- Provides Practical, Hands-on Skills
- Offers Flexible Class Schedules
Meeting, conference, and event management are growing fields where skills acquired can be applied on a global basis. These courses teach you to plan events, while enhancing your marketing, negotiation, and sales skills to serve corporate, social, and special event clients. Site visits may include venues such as hotels, conference centers, and design showrooms. Choose from in-person, blended, or online options.
Gain the knowledge and skills to develop comprehensive requests for proposal, expertly evaluate vendors, and prepare effective negotiation plans.
Learn to integrate strong budgeting and financial management fundamentals into every level of your event planning workflow.
Become familiar with the latest research on adult learning and innovative engagement techniques to maximize ROI for your events.
Learn how to add value for your clients by leveraging marketing, social media, and public relations for maximum exposure of your events.
Acquire the knowledge and skills to develop a comprehensive risk assessment and risk control plan for your events.
Enhance your personal selling strategy: learn how to set aggressive yet achievable milestones and to build on your strengths.
Evaluate suppliers more effectively and develop negotiation skills to maximize value for you and your clients.
Gain an understanding of how to successfully market your space as an event venue and mitigate the legal implications of doing so.
Learn to identify culinary and beverage trends, design cohesive menus, and work with caterers and vendors to exceed client expectations.
Gain an understanding of how to attract and serve MICE event clients and how they differ from other event types.
Identify different technologies for each phase of the event planning process and assess how different solutions can improve event ROI.
Cultivate relationships and add value to your organization by using proven business development strategies in conference and meeting management.
Gain an understanding of how special events can add value to organizations, and learn how to effectively manage risk and liability.