- Taught by Seasoned Gift Officers
- Explores Methods of Solicitation
- Focuses on Engaging Major Donors
Soliciting and securing a major gift for a charity or nonprofit organization requires a deep understanding of a prospective donor as well as his/her capacity to give. These courses discuss the best practices for researching, cultivating, securing, and stewarding significant donations. They focus on proven techniques and real-world scenarios that prepare the fundraiser for a variety of situations and opportunities.
Analyze the factors that contribute to donor fatigue, and examine core strategies for avoiding or mitigating it.
Learn ways to identify major gift prospects and to ask questions that give an opportunity to listen to what motivates their giving.
Learn about the seven steps in the solicitation process, methods for motivating donors, and effective stewardship and recognition for major gifts.
Learn about the solicitation process and management tools, such as moves management, prospect research, and identification of major prospects.