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Major Gifts

  • Taught by Seasoned Gift Officers
  • Explores Methods of Solicitation
  • Focuses on Engaging Major Donors

Soliciting and securing a major gift for a charity or nonprofit organization requires a deep understanding of a prospective donor as well as his/her capacity to give. These courses discuss the best practices for researching, cultivating, securing, and stewarding significant donations. They focus on proven techniques and real-world scenarios that prepare the fundraiser for a variety of situations and opportunities.

Introduction to Major Gifts for Nonprofit Organizations

Learn about the seven steps in the solicitation process, methods for motivating donors, and effective stewardship and recognition of major gifts.

2017 Fall
1 section

Introduction to Prospect Research

Acquire the skills to locate and use tools that identify and evaluate prospects and track donors.

2017 Fall
1 section

Managing a Major Gift Program for a Nonprofit Organization

Learn about the solicitation process, management tools such as moves management, prospect research, and identification of major prospects.

2017 Fall
1 section

The Art of the Ask

In this course, successful fundraisers discuss their approaches and a philanthropist reports on his/her reaction to different asks.

2017 Fall
1 section

Webinar: Essentials of Endowment Fundraising

Explore challenges for planned giving programs and endowment fundraising efforts, and learn strategies for success in long-term support.

2017 Fall
1 section

The Art of the Ask: Intensive in Fundraising

In this course, successful fundraisers discuss their approaches and a philanthropist reports on his/her reaction to different asks.

2017 Summer
1 section

Donor Fatigue: What Is It and How Do We Avoid It?

Analyze the factors that contribute to donor fatigue, and examine core strategies for avoiding or mitigating it.

2017 Summer
1 section

Landing the Big Gift: Engaging Major Donors

Learn ways to identify major gift prospects and to ask questions that give an opportunity to listen to what motivates their giving.

The Art of the Ask: Winter Term

In this course, successful fundraisers discuss their approaches and a philanthropist reports on his/her reaction to different asks.