- Covers For-Profit and Not-for-Profit Arts Administration
- Develops Financial and Managerial skills
- Explores Audience Identification and Marketing Techniques
These courses provide the marketing, managerial, fundraising, and financial skills that are needed to succeed in arts organizations and institutions, including museums, galleries, alternative spaces, and performing arts groups. Learn to create strategic plans, to develop budgets, and to fundraise. Explore new techniques for marketing arts organizations and events.
Learn how cultural institutions finance their programs in light of the challenges presented by today’s competitive economic environment.
Learn how technology has changed traditional arts organizations, and explore the current outlook and trends for the online art market.
Examine the challenges facing arts institutions, and investigate best practices in successful management initiatives and artistic innovation.
Explore the educational programs and services that arts organizations can develop with schools, the local community, and the general public.
Explore the challenging issues of budgeting, accounting, and financial management in today’s art world.
Learn essential public relations skills, including rhetoric, persuasion, writing, promotion, and networking, as they apply to arts institutions.