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Piper Nichole Henriques

Piper Nichole Henriques

Adjunct Instructor

Piper Nichole creates a wide variety of advertising and marketing for national, local and international clients.

Piper's digital and design projects include: NYU’s Center for Urban Science and Progress, NYC Media Lab (which works with major media companies, Verizon, NBCUniversal, Bloomberg, AP, Audible and more, as well as universities across New York), Newmark Knight Frank Capital Markets, New York Community Trust, Estée Lauder Companies, Eventive Marketing, Roper Technologies’ Transcore, e-commerce sites and much more.

Her background includes: Digital Project Manager at NBC12 and working with Raycom Sports designing advertising for the ACC, Atlantic Coast Conference, which reaches millions of households. She was also Special Projects Manager for Raycom Media, one of the largest broadcasting companies in the US, recently acquired by Gray Television for $3.6 billion. She previously managed the NBC12 website and spent time running the ABC affiliate site in Richmond.

Piper also teaches at the University of Richmond SPCS and the Virginia Museum of Fine Arts. She was a journalist for the Richmond Times-Dispatch and is the author of three books published nationwide. Her paintings have been carried by the Smithsonian American Art Museum’s Renwick Gallery store, Virginia Museum of Contemporary Art and other galleries.

Currently Teaching

Digital Marketing: Analytics

Learn to develop marketing strategies and to make resource allocation decisions that are driven by quantitative analysis.

Digital Marketing: Content Strategy

Gain an understanding of successful online marketing strategies, user-generated content, search, social media, mobile, and web analytics.

Designing for Digital Advertising

Gain exposure to the latest technology and trends in digital advertising, as well as hands-on experience designing and creating it.

Using Digital Advertising to Grow Your Business

As a business owner or a designer, learn to create effective, engaging digital advertising for desktop and mobile websites.